Career & Jobs

5 Ways To Grow Into The Future Of Live Events

As we slowly transition back into hosting live work and business-related events, what does the future of events look like?

Currently, most venues in California are closed to in-person events and as more and more venues open up, there is now an increase in mixed virtual and social distanced events – either physically spacing out by chairs or by hosting drive in or drive through events. Here are 5 ways to think about building and re-building the future of live events from creative entrepreneurs and brands in the entertainment capital of the US, Los Angeles.

1) Create Hybrid Events

“The Startup Grind speaker series operated as a monthly live event in Hollywood for 3 years prior to our “new normal.” We’ve greatly missed the connectivity and capability of the in-person format, but now more than ever, we are seeing the value in being able to expand the reach of our entrepreneur community with virtual events. The current climate is essentially the renaissance period of our time, so we’re excited to partake in that by utilizing the power of storytelling. We’re contributing to the culture by creating brand partnerships that drive hybrid programming; this helps brands diversify their audiences in a way that is refueling the entrepreneurial ecosystem.” – Jameela Jackson, Director, Startup Grind Hollywood and Founder, Bonafide Media Group.

2) Partner With Online Venues

“In the current climate of events going mostly digital this past year, we have shifted our focus to creating virtual event concepts that will provide our audience with quality content and keep them engaged; including one of signature Black Voices events in partnership with Clubhouse Global and Beats by Dre, as well as R&B artist Kenyon Dixon’s Friday Night Live concert series via Instagram Live.” – Craig Posey, Co-Founder, RCE Entertainment and Music Manager + Co-Director, Startup Grind Hollywood

3) Keep The Conversation Alive

“I participated in the Black Table Talk virtual roundtable hosted by Startup Grind Hollywood & SohoWorks in honor of Black History month. Leading discussions like these allows our brand to continuously be a part of important conversations in today’s digital landscape.” – John Imah, Head of Global Games & Entertainment Partnerships at SnapChat.

4) Avoid Zoom Fatigue

“As we transition into the future, virtual events and activations are more crucial than ever. This has been one of the most pivotal ways industry professionals have been able to continue to network and engage one another. Organizations like Startup Grind Hollywood are truly blazing a trail for truly dynamic programming in an age where zoom fatigue is a real thing. One of my favorite programs of theirs has been ‘Programmed for Success: Hypnotherapy for Entrepreneurs’ – it was a game changer!” – Yasmine H. Parrish, Founder, Chief Action Officer at Muse Makers Mgmt.

5) Be Creative

“Virtual events have allowed the Soho Works community to push the boundaries of our creativity in order to consistently provide opportunities of engagement for our members. Collaborating with Startup Grind Hollywood on some of these events has allowed us to increase the volume of virtual events we offer, therefore, increasing the value we bring to our members. – Dom O’Bannon, Events & Membership Manager of Soho Works (A Soho House owned co-working space).

As we transition back into the workforce and to live events, being creative, building hybrid events, and partnering with online venues helps to keep on-going events and programs alive.

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