Food & Drinks

BellaGiada creates single malt whiskey pack for Pearse Lyons


New packaging design firm BellaGiada has received recognition for a limited-edition single malt pack it created for Irish distiller Pearse Lyons.


Entitled the Liberties Lantern, the luxury pack is modelled on the actual Pearse Lyons distillery: the renovated St James’ Church, at the heart of Dublin’s historic whiskey district, with its signature glass spire.


BellaGiada worked with Harrogate-based creative design agency harr+bass to create the pack, which showcases the wide-shouldered single malt bottle, a plinth, and a ‘spire’ that was moulded from transparent PET following the exact proportions of the real structure to mirror the architectural angles of its stone and glasswork.


A two-part mechanism interlocks the spire with a rigid board plinth, featuring black text and gold-blocked hot foil, which holds the whiskey bottle centrally in place and front-facing. The pack also includes an inset plinth, which can be removed and inverted to create a platform to showcase the whiskey independently.


The design is constructed in part with recycled materials, and all materials used are 100 per cent recyclable. 


The pack has been shortlisted in two categories at the 2021 Luxury Packaging Awards, taking place on 2 December as part of the Packaging Innovations show at London’s Olympia.


Simon Dipple, BellaGiada’s SVP for international business development, said: “This is a compelling story, which has been told through structural design excellence to catch the imagination of the consumer and provide a rich immersion into Pearse Lyons’ DNA. 

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“The simple print and foiling decoration techniques used on the pack maintain engagement throughout, creating an extraordinary visual experience.”

1 December 2021 – Bethany Whymark

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