Bombay Sapphire has debuted its first campaign film, dedicated to the gin and tonic, in Europe.
Entitled “Senses Stirred”, the film encourages viewers to see a gin and tonic with Bombay Sapphire not just as a drink, but as an experience involving all five senses. Following its premier in North America, the film has now made its way to European markets.
It was directed by Alan Masferrar, a music and commercial video director whose credits include work for BMW and Moncier. Masferrar says he was excited by the prospect of a collaboration with Bombay Sapphire – the brand over which his parents met.
Natasha Curtin, global vice president for Bombay Sapphire, said: “We want people to think of the Bombay and Tonic for their gin and tonic moments, whenever effortless refreshment is called for. Through Alan Masferrar’s talented eye and cinematic qualities, we were able to create a truly unique spot in the spirits space – one that spotlights the elevated, balanced and refreshing nature of the Bombay and Tonic.”
The Senses Stirred campaign launched in Europe in the week of 6 September and will be complemented by a range of digital and social media assets. It is supported by an €8 million media spend acros the UK, Netherlands and Germany.
15 September 2021 – Bethany Whymark