Campari UK is set to take over the distribution of super-premium agricole rum brand Trois Rivières.
The group will distribute all expressions from Trois Rivières that are currently available in the UK market, including Cuvée de l’Océan, Ambré and VSOP Réserve Spéciale, from 1 February.
Martinique-based Trois Rivières produces agricole rhums in accordance with the island’s AOC (Appellation d’Origine Contrôlée), which specifies rules governing raw materials and production methods.
Produced mainly in the French West Indies, agricole rhum is distilled from pure fermented sugar cane juice and is renowned for its ability to demonstrate terroir.
Trois Rivières – named for the three rivers that border the estate where its plantation was originally established – will join the likes of Appleton Estate, Wild Turkey and Grand Marnier in the Campari Prestige portfolio. Campari UK hopes the addition of this acclaimed agricole rhum brand will enhance its rum offering.
Brad Madigan, Campari UK’s managing director, said: “With a rich legacy and history, Trois Rivières premium agricole rhum has been recognised worldwide for its extraordinary quality and elegance. Trois Rivières is an exciting addition to the growing Campari UK Prestige portfolio.
“I would like to thank the team at Speciality Brands for their commitment in establishing Trois Rivières in the UK market. We are very much looking forward to building on Speciality’s great work and introducing more consumers to the wonders of Trois Rivières.”
27 January 2021 – Bethany Whymark