Food & Drinks

Champagne brand with links to DJ Tiësto joins Cellar Trends portfolio


Wines and spirits distributor Cellar Trends is adding Champagne brand Beau Joie to its extensive portfolio.


UK-based Cellar Trends has secured a deal with the luxury Brut Champagne producer, which boasts international DJ and music producer Tiësto as its creative director.


Its products all contain a mix of pinot noir and chardonnary grapes and the range includes Beau Brut, Beau Rosé and Beau Sugar King, in a limited-edition black bottle.


Beau Joie will join Cellar Trends – which has worked with brands including Luxardo, Jäegermeister, Grey Goose and Brockmans Gin – from August, strengthening the distributor’s position in the high-profile prestige and nightlife chanels.


Simon Thomas, managing director of Cellar Trends, said: “We are delighted to be welcoming Beau Joie into the Cellar Trends portfolio. Despite the challenging 2020 trading conditions, Cellar Trends is on a growth trajectory year on year and remains committed to step-changing its position within the UK market, backed by parent company Amber Beverage Group.”


Katie Warren, marketing director of Cellar Trends, added: “It is well known that prestige Champagne had been in strong growth over recent years in the UK, and Beau Joie has been smashing this with growth of nearly 100 per cent over the past two years.”

1 August 2020 – Bethany Whymark

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