Diageo to phase out cardboard boxes for Scotch portfolio
Diageo has lined up the removal of the cardboard gift boxes used by its premium Scotch brands as part of a global waste reduction initiative.
The group is starting the phasing-out process to tackle the 183m cardboard boxes created by its premium Scotch whisky range. Brands such as Johnnie Walker, Bell’s and Buchanan’s will be targeted as they use the packaging offering for their premium expressions.
According to Diageo, the company will gauge consumer response to the move and intends to expand the policy to more brands next year, should the response prove positive.
“Waste caused by surplus packaging is placing an unnecessary burden on the planet,” said chief sustainability officer Ewan Andrew. “Paper and cardboard are highly sustainable forms of packaging but it is time to review what is actually needed to package a product, as opposed to packaging it that way for historical reasons.”
Also announced this month, Diageo is partnering with closed-loop smart packaging firm Ecospirits to conduct a pilot using the latter’s branded re-useable glass container. The trials will start in Asia, where Captain Morgan and Smirnoff will be packaged and delivered to bars in Ecospirit vessels.
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