The Isle of Wight Distillery has unveiled a fresh look for its Mermaid Salt Vodka – to coincide with its national UK launch.
Following the successful relaunch of Mermaid Gin and the introduction of its pink gin, the island distillery is now using a white version of the striking bottle used for both gins to house its 40% ABV vodka.
The grain-based spirit is infused with locally sourced sea salt after distillation, which the distillery says enhances its flavour and smoothness and makes it a more “adult” spirit compared to some fruit-dominated vodkas on the market.
The vodka already has fans among the Isle of Wight’s bartending community, and the distillery believes this can be replicated on the mainland and in what it calls the “in-trade” – people at home, making the kind of creative cocktails they may have been served in bars before Covid-19.
Xavier Baker, co-founder of the Isle of Wight Distillery, said: “This island is rich in amazing ingredients which we love to use. This, however, was the first time we ventured into the surrounding seas for an ingredient. Perfect on its own over ice or with a mixer, it also really layers on a unique savoury element for cocktails that you just can’t get with other vodkas.
As with the distillery’s gins the bottle is plastic-free, with a natural cork and wooden top and a plant-based, biodegradable seal.
Mermaid Salt Vodka will be available in John Lewis stores and through wholesalers including Nectar Drinks, Master of Malt, The Drinks Club, GB Exchange and Tolchards.
2 September 2020 – Bethany Whymark