Food & Drinks

Jamie Foxx buys majority stake in BSB Spirits’ Brown Sugar Bourbon

US actor and musician Jamie Foxx has bought into BSB Spirits’ flavoured Bourbon brand, Brown Sugar.

Jamie Foxx has bought a majority stake in the Brown Sugar Bourbon brand

The Oscar-winning actor, who has bought a majority stake in brown sugar and cinnamon-flavoured Brown Sugar, will “guide the creative direction of the brand” as well as assisting its expansion, the company confirmed late last week. Foxx’s entrance, for an unspecified amount and sum, coincides with a packaging redesign for the brand.

Founded in 2016, Brown Sugar’s portfolio comprises two expressions; a namesake 30% abv Bourbon and Brown Sugar Bourbon 103 – a 51.5% abv version, both of which are distributed in the US.

“Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen,” said Foxx. 

BSB Spirits CEO Sean Penn added: “We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties. I have no doubt that Jamie will lead BSB to new heights.”

In 2018, Foxx partnered with Bacardi for a series of celebrity interviews fronted by the company’s Grey Goose vodka brand. 

What’s coming up in aged spirits in 2021? – Predictions for the Year Ahead



For more updates check below links and stay updated with News AKMI.
Life and Style || Lifetime Fitness || Automotive News || Tech News || Giant Bikes || Cool Cars || Food and Drinks

Source

Related News  Scotch Whisky Association appoints Mark Kent as next chief executive - Just Drinks
Tags
Show More

Related Articles

Back to top button

usa news wall today prime news newso time news post wall

Close