Kopparberg Mixed Fruit Tropical Cider
Category – Cider, fruit-flavoured, 4% abv
Available – From last week
Location – The UK off-premise
Price – SRP of GBP2.05 (US$2.90) per 50cl can, GBP5 per 4x33cl can pack
Kopparberg has unveiled a new limited-edition fruit cider.
Kopparberg Tropical Mixed Fruit is on sale at UK retailers including Tesco, Morrisons, Asda and Co-Op. The new flavour is packaged in the Swedish company’s first bespoke can for one of its products.
“This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer,” said Kopparberg head of marketing Rob Salvesen.
To support the launch, Kopparberg is rolling out a social media giveaway featuring BBQs and other Kopparberg-branded products, launching on 23 April.
Last Summer, Kopparberg released a three-strong range of hard seltzers accompanied by an online activation called ‘#SummerDelivered’.