Food & Drinks

Kopparberg’s Kopparberg Mixed Fruit Tropical Cider – Product Launch

Kopparberg Mixed Fruit Tropical Cider

Kopparberg’s Kopparberg Mixed Fruit Tropical Cider

Category – Cider, fruit-flavoured, 4% abv

Available – From last week

Location – The UK off-premise

Price – SRP of GBP2.05 (US$2.90) per 50cl can, GBP5 per 4x33cl can pack

Kopparberg has unveiled a new limited-edition fruit cider.

Kopparberg Tropical Mixed Fruit is on sale at UK retailers including Tesco, Morrisons, Asda and Co-Op. The new flavour is packaged in the Swedish company’s first bespoke can for one of its products.

“This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer,” said Kopparberg head of marketing Rob Salvesen.

To support the launch, Kopparberg is rolling out a social media giveaway featuring BBQs and other Kopparberg-branded products, launching on 23 April.

Last Summer, Kopparberg released a three-strong range of hard seltzers accompanied by an online activation called ‘#SummerDelivered’. 

Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment

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