Glasgow Gin has revealed a new look and a humourous advertising campaign designed to bring to life the famous statue that inspired the brand.
Crafted by the Gleann Mòr Spirits Company, the gin’s branding features a newly commissioned version of Glasgow’s Duke of Wellington statue – complete with traffic cone.
Its launch will be supported by a social media campaign that will see the Duke’s famous steed, Copenhagen, brought to life in a series of animations. The new look has been created with award-winning agency Pocket Rocket Creative, which specialising in drinks branding.
Karin Mair, co-founder of Gleann Mòr, said: “Just like the city that inspired it, Glasgow Gin is fun, playful and vibrant, so we wanted the new look to reflect this unique personality. The Duke and his famous cone are instantly recognisable all over the world, and we think the relanched bottle represents the true spirit of the city more than ever.
“The new branding gives us a bolder and stronger presence, and perfectly encapsulates the gallus modern spirit inside. Our new animation means, too, that customers will hear about it straight from the horse’s mouth!”
Available from selected stockists and at theglasgowgin.com, the spirit retails at £33.
17 October 2020 – Bethany Whymark