- Category – Spirits, gin, flavoured, 37.5% abv
- Available – From March
- Location – Available in ten international markets
- Price – TBC
Pernod Ricard has launched a new flavour from its Beefeater gin brand.
The global release of Beefeater Zesty Lemon, which is made using natural lemon flavours, covers ten international markets including Czech and Russia. Pricing and stockist details for the extension were not immediately available.
“For our consumers, taste and visual are king and lemon is currently the top-ranking flavour with high-visual potential,” said Beefeater’s global brand director, Murielle Dessenis. “Our new flavoured gin is not only vibrant and perfect for Instagram, but citrus has always been at the centre of Beefeater, making it a perfect fit for the brand.”
Earlier this month, Pernod created a new senior position in its investor relations department, with Corby Spirit & Wine CFO Edward Mayle lined up for the role.