Rylan Clark-Neal has joined forces with i heart Wines as a brand ambassador.
The TV personality, who has recently presented Strictly Come Dancing and Supermarket Sweep, will become the face of the ‘fun-loving’ wine brand throughout 2021 to support its growth and increasing popularity.
Clark-Neal will work alongside the brand on dedicated advertising, press and social campaigns, as well as projects to support the broader wine category.
i heart Wines – whose range includes Pinot Noir, Merlot and a new rosé Prosecco – has designed its 2021 campaign around ‘shared fun times with those who matter most’, after what has been a challenging year for many UK families.
Dani McDonald, senior brand manager at i heart Wines, said: “I am delighted to welcome Rylan to the i heart team. His effervescent personality echoes the brand persona as well as the fun, informal and playful tone of voice. After a challenging year we all need some light relief, and Rylan will certainly spark energy and humour into our communications.
“This partnership also coincides with i heart turning 10 years old this year, so Rylan will certainly help us celebrate in style.”
Clark-Neal added: “You can’t beat a glass of i heart, especially when it comes to Saturday night wine time. I’m really excited to be working with such a fun, out-going brand that really makes wine simple and easy.”
25 March 2021 – Bethany Whymark