Food & Drinks

The London Essence Company launches consumer campaign and pledges £10,000 to The Drinks Trust


Another brand has offered its support to The Drinks Trust, with luxury mixer producer The London Essence Company calling on consumers to support the charity. The campaign, called ‘Cheers to You’, can be donated to via text, and London Essence has kicked things off with a £10,000 pledge of its own.


Moreover, the Company has promised to contribute 10% of its Whisky Exchange sales to the charity until the beginning of July.


By texting ‘CHEERS2U’ to 70212, consumers can donate £10 to The Drinks Trust, and those who donate will be given the chance to win a year’s supply of London Essence to make their favourite drinks from the comfort of home.


The Drinks Trust offers practical, financial and emotional support to those in the drinks industry, including wellbeing therapies. With social distancing measures in place, the hospitality industry has been one of the hardest hit in terms of lost revenue, and will also be one of the last to fully emerge from lockdown. Consequently, The Trust’s services are in particularly high demand at this time.


Ounal Bailey, of The London Essence Company, says: “As we all face such challenging times, it has never been more important to work together to support our community and the industries that are currently at risk. Cheers to You encourages consumers and bartenders to contribute to an important support scheme for drinks industry professionals”.

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Click here to see how else The Drinks Trust has been supported during Covid-19.

11 May 2020 –

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