In my 36 years, I can’t recall a time when Nike sneakers weren’t popular. Everyone loves them. But I also can’t recall a time when Nike clothing and accessories have been as popular as they are right now. My Instagram is flooded with stylish people wearing Nike gear, and I’m not just talking about the socks (which are still constantly sold out).
So what’s behind the big Nike everything craze? A few things, as I see it. For starters, comfort has been the biggest buzzword in fashion this year, given the circumstances the global health crisis has put us in. Also, I happen to think that Nike is just making cooler stuff. They seem to have a firm grasp on the wearable, affordable streetwear sector and just continue to give the people what they want (i.e. sweatshorts, matching sets, and more cool socks). As a result, retailers can hardly keep certain Nike pieces in stock. I basically online shop for a living and do frequent checks of the Nike inventory on the likes of Nordstrom, Urban Outfitters, and its own e-commerce site, and I’ve noticed quite a few hot items. Keep scrolling to shop them before they fly out of stock again, and see some of my favorite Nike outfit inspiration via Instagram while you’re at it.