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Grab joins premium ride market with new GrabCar Exec service, will also launch GrabPet XL

Grab announced today (May 6) that it will be expanding its transport offerings with the upcoming launch of two new on-demand premier ride options on May 25.

The new ride options are GrabCar Exec, a fleet of luxurious vehicles that serve consumers who want to travel in style and comfort; and GrabPet XL, which caters to consumers with more pets.

GrabCar Exec offers a limousine-styled service with a focus on service quality, which is an option for consumers looking for a special ride for events or special occasions.  

It’s worth noting that fellow ride-sharing player Ryde also recently launched a new premium ride service called RydeLUXE which targets the same demographic.

GrabCar Exec will be serviced by a fleet of four and six-seater premium vehicles, which include the BMW 5 Series, Mercedes Benz E-Class, Mercedes-Benz V220, and Toyota Vellfire models.

Riders can also take advantage of various amenities offered, including phone charging and booster seats for children. 

In addition, GrabCar Exec driver-partners will be required to attend professional training, and are also advised to dress professionally to elevate the overall experience for consumers.

More Room For Pets And Passengers

GrabPet XL is basically an upgraded version of the existing GrabPet service. The service would utilise larger vehicle models, allowing for the transport of more passengers and pets.

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GrabPet XL / Image Credit: Grab

For instance, a GrabPet XL vehicle can ferry three passengers and three small to medium-sized pets (up to 41cm in length), or two large pets (41cm in length or more) in a single trip. In contrast, GrabPet can accommodate up to two passengers, two small to medium-sized pets, or one large pet.

All household pets licensed by the Animal & Veterinary Service (except birds) are permitted on the service.

All vehicles are outfitted with foldable pet seat covers and adjustable leashes to ensure the pets’ comfort and safety during their ride. In addition, Grab offers insurance coverage for travelling pets for the period of the transit.

“Our consumers rely heavily on the Grab platform for their mobility needs. They are extremely diverse, and it is important that our suite of services can cater to their different needs, in areas such as quality, safety, convenience and more. We have specifically created GrabPet XL and GrabCar Exec to address feedback and requests from our consumers and driver-partners,” said Andrew Chan, Managing Director, Transport, Grab Singapore.

He added that with these new services will help create more earning opportunities for its driver-partners.

Interested consumers will soon be able to book these services via the Grab app. Rides start from S$16 for GrabPet XL, and from $15 for GrabCar Exec.

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