Entrepreneurs

Pet-Friendly Workspaces Make You a More Competitive Employer Amid the Great Resignation

As employers work on building out their return to office plans, consider adding another incentive to help invite your workers back: pet-friendly benefits. 

A recent April study from Fi, a New York City-based company that makes smart dog collars, shows that 71 percent of dog owners in the U.S. are more likely to pursue remote roles over in-office roles so they can take care of and spend time with their pets. The study surveyed 1,005 U.S. dog owners who either are already back in the office or will return to the office sometime later this year.

Forty-four percent of pet owners would not opt to take a new role if they couldn’t bring their dog into the office, according to the survey. And a third of dog owners would even change jobs if they could not bring their dog to the office. 

The results are worth noting, particularly for employers that are struggling to find workers amid the Great Resignation. But they’re not all that surprising, says Jonathan Bensamoun, founder and CEO at Fi. “Millennials recently overtook Boomers as the largest pet-owning group, with estimates that over 50 percent have dogs. Forty-four percent of Millennials consider their pets to be ‘starter children,'” he adds.

That said, there is an opportunity for employers to help out pet parents in their workforce. 

According to the Fi study, dog owners said they would go into the office three times per week if they were allowed to bring their dogs to work. But it could be tricky to implement such a policy if, say, co-workers in the office are allergic to pets. Some workplaces opt for onsite doggy day cares instead.

Pet-friendly spaces are a perk more valued by younger generations: Fifty percent of Gen-Zers surveyed selected dogs in the office as a top perk they look at when taking on a new role, compared with 35 percent of Millennials and 18 percent of Baby Boomers who reported the same, according to the study.

Fi’s Bensamoun suggests that employers can also support pet parents by helping cover costs for dog food and dog boarding when workers go on vacation. Offering pet insurance as part of a benefits package is increasingly common, too, since many consider dogs as members of the family, notes Bensamoun.

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