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Bed Bath & Beyond had a rough week. Here’s what could happen next.

It has been a tumultuous week for Bed Bath & Beyond Inc., as the troubled company averted bankruptcy with what has been described as an “unusual” equity offering. 

The home-goods retailer and meme-stock phenomenon is also expanding its effort to close down stores. On Tuesday, Bed Bath & Beyond

announced “an ultimate operating goal” of 360 stores across the U.S., in addition to approximately 120 Buybuy Baby stores. The company said that its digital channel is also expected to account for a higher proportion of sales.

As of Nov. 22, 2022, the company had a total of 949 stores, including 762 Bed Bath & Beyond stores in all 50 states, the District of Columbia, Puerto Rico and Canada; 137 Buybuy Baby stores; and 50 stores under the names Harmon, Harmon Face Values or Face Values.

See Now: Bed Bath & Beyond equity offering ‘one of the most unusual financing situations we have witnessed,’ analyst says

So, what are the prospects for the embattled company?

“I still don’t believe that this turnaround plan ever sees a rosy future,” Eric Schiffer, chief executive and chairman of private equity firm Patriarch Organization, told MarketWatch.

Schiffer estimates that the store closings will have an impact of “north of $1 billion” on Bed Bath & Beyond’s sales, while “feeding” competitors such as Walmart Inc.  

Related: Bed Bath & Beyond’s lifeline comes at ‘incredible cost’ to shareholders, analyst warns

Wedbush analyst Seth Basham is also skeptical of Bed Bath & Beyond’s turnaround potential. “We see a low probability that the company achieves its 2023 turnaround plan,” he said, in a note released Wednesday.

The moves proposed by Bed Bath & Beyond aim to generate additional liquidity, satisfy the company’s defaulted loans and missed interest payments, and, most importantly, buy it more time, according to the analyst.

Despite this week’s equity offering, bankruptcy is still looming on the horizon for Bed Bath & Beyond, according to KeyBanc Capital Markets analyst Bradley Thomas.

Related: Bed Bath & Beyond leads meme-stock plunge as AMC and GameStop also tumble

“While the offering has averted what was reportedly an imminent bankruptcy (bringing in $225M), we believe BBBY’s fundamentals and cash burn rate (of $400M in the most recent quarter) still make a bankruptcy seem like the most likely outcome eventually,” he wrote.

Bed Bath & Beyond’s stock rose 92% Monday in a move that swept up fellow meme stocks AMC Entertainment Holdings Inc.

and GameStop Corp.
 before pulling back. 

The home goods retailer’s stock has fallen 85% in the past 12 months, hitting a 52-week low of $1.27 on Jan. 6. The S&P 500 index

has fallen 7.6% over the same period.

Related: As Super Bowl nears, Stocktwits CEO highlights ‘huge overlap’ between sports betting and meme stocks

Of 11 analysts surveyed by FactSet, two have a hold rating, and nine have an underweight or sell rating for Bed Bath & Beyond.

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