Artificial Intelligence

NLP the next step forward in bridging the gap between users and businesses.

Have you interacted with a chatbot that engaged you in an unnatural conversation, leaving you with a frustrated experience?

That is now a thing of the past with NLP ‘Natural Language Processing’.

What is NLP?

To put it simply NLP is a branch of AI that improves human- machine communication. It helps computers read and understand natural human language. It relates thoughts, language, and patterns of behaviour learned through experience to specific outcomes.

Why NLP?

· Facilitating organizational knowledge

NLP primarily focuses on learning and learning is the first step to acquiring knowledge.

The NLP is a no failure, but only feedback approach. This means that if something did not go as planned, one has simply learned the results and then changed his or her behaviours accordingly in order to reach the desired outcome.

It is this self-learning ability that actually increases effectiveness over time for an organization. Accordingly, NLP allows continuous learning to occur in organizational members as they can use information and feedback to improve what they are doing.

· Increase user engagement by developing a personality using ‘Brain’

A Workbot gets intelligent when it becomes aware of user needs and is able to handle any scenario of conversation with ease.

Developing a ‘personality’ for a Workbot is a number one factor for increasing user engagement if designed correctly using NLP. A personality gives users and customers an experience that is similar to a real person thus creating a memorable chat experience.

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