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How low prices and influencers helped Chinese online fast fashion retailer Shein become the world's third biggest private company, claiming a 28% US marketshare (Vauhini Vara/Wired)


Vauhini Vara / Wired:

How low prices and influencers helped Chinese online fast fashion retailer Shein become the world’s third biggest private company, claiming a 28% US marketshare  —  The Chinese company has become a fast-fashion juggernaut by appealing to budget-conscious Gen Zers.  But its ultralow prices are hiding unacceptable costs.


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