LeBron James, William Shatner, Seinfeld actor Jason Alexander, and some other celebrities with millions of followers say they won't pay for Twitter Blue (Amanda Silberling/TechCrunch)

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Amanda Silberling / TechCrunch:

LeBron James, William Shatner, Seinfeld actor Jason Alexander, and some other celebrities with millions of followers say they won’t pay for Twitter Blue — April 1 is the dumbest day on the internet, and this year, it’s not just because brands will try to prank you by selling “hot iced coffee.”