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Marketers are reacting to privacy laws and Big Tech policy changes with quizzes and other events to collect their own customer info and build detailed profiles (Suzanne Vranica/Wall Street Journal)


Suzanne Vranica / Wall Street Journal:

Marketers are reacting to privacy laws and Big Tech policy changes with quizzes and other events to collect their own customer info and build detailed profiles  —  Marketers are staging sweepstakes, quizzes and events to gather people’s personal information and build detailed profiles


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