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Profile of Russian online retail giant Wildberries, owned by Russia's richest woman, which grew by catering to low-income shoppers via offline collection points (Rest of World)


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Profile of Russian online retail giant Wildberries, owned by Russia’s richest woman, which grew by catering to low-income shoppers via offline collection points  —  Wildberries, the country’s answer to Amazon, is a genuine success.  But its corporate backstory involves a lot of mythmaking.


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