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Sources: Apple has discussed adding a higher end "Ultra" model to its lineup in 2024, in addition to iPhone Pro and Pro Max models (Mark Gurman/Bloomberg)


Mark Gurman / Bloomberg:

Sources: Apple has discussed adding a higher end “Ultra” model to its lineup in 2024, in addition to iPhone Pro and Pro Max models  —  Apple’s Tim Cook told investors that consumers are willing to pay up for the best iPhone they can get, signaling that even more ritzy models may be on the way.


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