WWE issued the following:
WWE® LAUNCHES NIL PROGRAM: NEXT IN LINE™
New Program to Provide Clear Pathway from Collegiate Athletics to WWESTAMFORD, Conn., December 2, 2021
– WWE (NYSE: WWE) today announced the launch of a groundbreaking NIL (Name, Image & Likeness) program that will provide a clear pathway from collegiate athletics to WWE.
Following a historic new policy by the NCAA effective July 1, 2021, which ushered in the NIL era allowing college athletes the ability to monetize their name, image and likeness, WWE has constructed a comprehensive program to recruit and develop potential future Superstars. Dubbed “Next In Line™,” the NIL program aims to enhance the talent development process through collaborative partnerships with college athletes from diverse athletic backgrounds.
“The WWE NIL program has the potential to be transformational to our business,” said Paul Levesque, WWE Executive Vice President, Global Talent Strategy and Development. “By creating partnerships with elite athletes at all levels across a wide variety of college sports, we will dramatically expand our pool of talent and create a system that readies NCAA competitors for WWE once their collegiate careers come to a close.”
All athlete partnerships will feature access to the state-of-the-art WWE Performance Center in Orlando, Fla., in addition to resources across the organization including brand building, media training, communications, live event promotion, creative writing and community relations. Upon completion of the NIL program, select athletes may earn an exclusive opportunity to be offered a WWE contract.
In September, WWE announced its first NIL deal with heavyweight freestyle wrestler Gable Steveson who captured a gold medal at the Tokyo Olympics. The agreement allowed Steveson to return to the University of Minnesota for his senior season where he is defending his NCAA National Championship while beginning his Superstar training with WWE.
WWE will unveil the first class of NIL partnerships in the coming weeks.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all live pay-per-views, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.
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