Carving a New Niche: How Resorts Are Promoting Alcohol Free | eTurboNews – Travel Industry News
For many years, and for many people, kicking back and relaxing on holiday has often meant letting your hair down with a few alcoholic beverages, and maybe even a few other recreational substances.
It still is a part and parcel for many, particularly on party islands such as Ibiza and in places like Las Vegas.
However, there is a new trend emerging. A trend that is going down well with many during a period of time where admissions to drug rehab are rocketing and there are more people suffering from alcohol addiction than ever before.
Yes, the rise of alcohol free resorts are becoming a real hotspot, particularly for those that have gone through rehabilitation, but why exactly are they doing it? After all, resorts can make a fortune on selling alcohol to holidaymakers…
Promoting a healthy stay
One of the main reasons why many holiday resorts are promoting themselves as alcohol-free is health. Heavy drinking can lead to a range of health problems, including liver disease, high blood pressure, and increased risk of cancer. In addition, excessive alcohol consumption can also increase the risk of accidents and injuries, particularly in holiday settings where people may be engaging in activities like water sports or hiking.
Many people are increasingly concerned about the impact that alcohol has on their lives, from the negative health consequences to the impact on their relationships and work. Often when people go on holiday, they feel like they need another holiday to recover from the heavy drinking that took place. By promoting themselves as a healthy resort, it automatically changes the focus of a resort and ensures that tourists don’t get carried away, and feel all the better for it.
Standing out from the crowd
It very much works for the resorts too. Promoting alcohol-free holiday resorts can also be a way for businesses to differentiate themselves from the competition. In a crowded market, offering a unique selling point like an alcohol-free environment can be a way to stand out and attract customers who are looking for a different kind of holiday experience.
There are a number of benefits to promoting alcohol-free holiday resorts. For one, it can create a safer and more relaxing environment for guests. Without the distractions and disruptions that can come with heavy drinking, guests may be more likely to enjoy the natural beauty and cultural experiences that holiday resorts have to offer. By selling themselves as alcohol-free, a guest instantly has a sense of calm that there is going to be no trouble, which can’t be said for a lot of resorts that do promote that party lifestyle.
Making themselves more inclusive
That’s especially the case when it comes to appealing to families with children. Parents may feel more comfortable bringing their children to a resort where they don’t have to worry about other guests drinking heavily or behaving inappropriately.
Ultimately, promoting alcohol-free holiday resorts can be a way to be more inclusive and welcoming to guests from a variety of backgrounds and cultures. Many religious and cultural groups abstain from alcohol for religious or cultural reasons, and promoting an alcohol-free environment can be a way to make these guests feel more comfortable and included.
It’s a smart move and a growing trend for many resorts around the world, and during a period where more of us are thinking about our health, we expect more and more tourists to be seeking out this type of resort in the coming months and years too.
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